In prelude to the Manny Pacquiao vs. Juan Manuel Marquez fight, HBO will offer “Fight Day Now.” The show, which gets its take from NCAA Football’s GameDay on ESPN will be live from the lobby of the MGM Grand to offer hype for Saturday night’s fight. The Sports Business Journal reports that “Fight Day Now” […]
Bonnier Corp. to publish UFC Magazine
The UFC has chosen publisher Bonnier Corp. to produce its official UFC Magazine. The first issue published by Bonnier will be available in the early part of 2012. Via UFC press release: Bonnier Corp. and the Ultimate Fighting Championship® have announced an agreement for Bonnier to begin producing the mixed martial arts organization’s official magazine. […]
Has the Pacquiao brand peaked?
Not only will the UFC be holding a big event Saturday night, Manny Pacquiao takes on Juan Manuel Marquez. The Toronto Star looks at the Manny Pacquiao brand and asks whether it has plateaued. Earlier this year, Pacquiao and Top Rank consolidated his marketing team to focus on securing endorsements. Team Pacquiao and Top Rank hired […]
Ad inventory sold out for UFC on Fox
Ad Week reports that all ad inventory for Saturday night’s UFC on Fox event has been sold. Media buyers indicate that a 30 second spot for Saturday night cost “north of $100,000. Via Ad Week: Media buyers say a 30-second spot in The UFC on Fox cost just north of $100,000. Among the marketers advertising are […]
Update on Xyience Chapter 11 Bankruptcy case
Some interesting movement in the Chapter 11 Bankruptcy case of sport drink manufacturer Xyience. Last week, Forbes reported that Fertitta Enterprises was sanctioned by the Bankruptcy Court in Nevada for failing to provide certain information previously requested by the Bankruptcy trustee. The sanctions stem from Fertitta Enterprises’ failure to provide e-mails from its chief financial […]