Brock Lesnar has signed on with Everlast to an exclusive, multi-year equipment contract with the UFC Heavyweight. Lesnar will use Everlast equipment and be a pitchman for Everlast products. In addition, Everlast will become the sponsor of Lesnar’s private gym, the DeathClutch Gym, in Minnesota. Primarily known as a boxing manufacturer for most of its […]
11 for 11: No. 9 UFC’s big shows in Toronto and Rio
UFC 129 in Toronto was the company’s first stadium show which set records for attendance, gate and bonuses. The bonuses were the biggest ($129,000) in recent memory. It also held the first of two UFC Expos held this year. In the end, the UFC had a substantial impact on the economy in Toronto. The card […]
11 for 11: No. 10 Zuffa sues New York
For years, the UFC tried to lobby and legislate and now its time to litigate. Prior to its lawsuit, it presented an economic impact study, educated the concerned that MMA is safe and brought its top fighters to the state to rally supporters. Facing a roadblock, Zuffa decided to file suit against the state Attorney […]
Fitch signs deal with RYU
The UFC’s newest sponsor, Respect Your Universe, Inc. (RYU), has signed its first UFC star as it has entered into a deal with welterweight Jon Fitch. The Portland-based brand will sponsor Fitch at UFC 141 in his match with Johny Hendricks. Via RYU press release: “We are all very excited to have Jon join the […]
“Ultimate Fridays” to run opposite TUF-Bellator
Spike TV announced that it would air episodes from the past 14 episodes of The Ultimate Fighter on Fridays. The programming move runs opposite FX’s “The Ultimate Fighter” and Bellator on MTV2. Via Spike TV press release: Spike TV, the recognized home of mixed martial arts on television, has announced a new three-hour programming block […]