Toyo Tires announced yesterday that it would return as the official Tire sponsor of the UFC. Its logo will be present during 6 UFC PPVs this year as well as other events on FX and Fuel.
Via press release:
As the Official Tire of the UFC, Toyo Tires will also have an increased presence on UFC.com this year and plans to again incorporate UFC and MMA fighters into its marketing efforts. SEMA Show attendees will recall Octagon-inspired display, photo opportunities and fighter appearances at the 2011 event. The company also promotes the affiliation and activities through its consumer website and social media sites.
Payout Perspective:
After a brief absence from the sport, Toyo Tires is back with the UFC and it looks like it will expand its role as a sponsor. The company sponsors popular fighters such as Anthony Pettis, Mark Munoz and Miesha Tate. In addition, most of the sponsorships include out of the ring appearances which fosters the fighters as a brand ambassador rather than someone just sticking a logo on the back of their trunks on fight night. The sponsorship allows the company to key in on its demo and many fans are fully aware of the Toyo Tire logo in the Octagon.
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