Welcome to another edition of Payout Perspective. This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]
UFC 157 gate, attendance and bonuses
MMA Junkie reports that UFC 157 from the Honda Center in Anaheim, California was a sellout with a reported 15,525 in attendance for a $1.4 million gate. In addition, UFC head Dana White announced the bonuses which were $50,000 each. The winners of the bonuses were as follows: Fight of the Night: Dennis Bermudez v. […]
A look into the past ratings of UFC 157 main event fighters
Bellator MMA Live (90): 737,000 viewers
The Wrestling Observer (subscription required) reports that Bellator MMA Live (90) received 737,000 viewers and received 473,000 viewers for its replay. As TWO reports, the replay was up substantially due to word of the King Mo KO. UPDATED: Bellator 360 aired immediately after Bellator MMA Live. The replay for Bellator MMA Live is not correct. […]
The marketing of Liz Carmouche
UFC 157 will go down as a historical night for the company regardless of the PPV buys. For the first time the UFC has put its faith in women behind Ronda Rousey and Liz Carmouche. While we all know about Rousey, Carmouche is a compelling story that complements the company’s first foray into women’s MMA. […]