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Jason Cruz

Mayweather-Showtime set for first PPV together Saturday

May 3, 2013 by Jason Cruz 8 Comments

The Sports Business Journal ran an article on Floyd Mayweather’s new promotional partner, Showtime, in lieu of his upcoming fight Saturday.  The article addressed how CBS has boosted the promotion of his upcoming fight. The allure of expanding the reach through promotion of his fights on the CBS network may have enticed Mayweather to switch […]

Filed Under: boxing, CBS, Golden Boy, Showtime, sponsorships, TV

Ultimate Poker launches legal online gambling in Nevada

May 2, 2013 by Jason Cruz 2 Comments

UltimatePoker.com launched this week as the first legally operated online gambling web site in Nevada. The site, owned by the Fertittas passed a bill granting legal online gambling a couple months ago. Ultimate Poker has been advertising with the UFC since last year in anticipation of this launch.  As many recall, US legislation banned online […]

Filed Under: new media, UFC

Rovell calls out White on UFC numbers

May 1, 2013 by Jason Cruz 16 Comments

ESPN Business Reporter and UFC head Dana White went back and forth on twitter on the state of UFC business.  The UFC drew the scrutiny of ESPN business reporter Darren Rovell.  If you didn’t know, Rovell covers the business of sports and is as active on twitter as Dana White.  Rovell sent a tweet out […]

Filed Under: Featured, financial, gate, Public Relations, ratings, social media, Twitter, UFC

UFC 159 Prelims: 1.38 million

May 1, 2013 by Jason Cruz 2 Comments

Dave Meltzer of The Wrestling Observer and MMA Fighting reports that the ratings for the UFC 159 Prelims on FX scored a 1.38 million viewer average. Although Saturday’s showing was down from UFC 158, it was above the 1.2 million viewer average on FX. The UFC 159 Prelims improved on ratings from the UFC on […]

Filed Under: ratings, TV, UFC

UFC 159: Payout Perspective

April 30, 2013 by Jason Cruz 6 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 159 from the Prudential Center in Newark, New Jersey where Jon Jones defended his Light Heavyweight title against Chael Sonnen. Jones takes care of Sonnen, now must heal toe It was the outcome that most had expected.  Despite Sonnen’s promos, […]

Filed Under: Featured, gate, pay-per-view, Public Relations, sponsorships, Tapout, TUF, TV, UFC

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