MMA Junkie reports the attendance, gate and bonuses for last night’s UFC 161 from Winnipeg. It was the UFC’s first show in the city and it drew well. Attendance and gate as reported from the post-UFC161 press conference was 14,754 for a gate of $3.15 million. Dana White indicated that it was a record for […]
PPV History – Taking a look at UFC 161 main eventers
Rousey stars in new marketing campaign for Insureon
Ronda Rousey stars as “The Insureon Protector” in a YouTube video promoting Insureon – an online company specializing in insuring small businesses. Rousey kicks, punches and uses her trademark armbar in fending off lazy tech support workers. Payout Perspective: This is one of the first commercials featuring Rousey since she won the UFC women’s bantamweight […]
Hendricks and Varner go head to head in Spartan Race
FighterxFashion reports on Jamie Varner and Johny Hendricks participating in the Reebok Spartan Race. The pair competed in Barnet, Texas in late May as part of its Head to Head Series. The outing came as the two UFC fighters partnered with Reebok in participating in this 4.5 mile ultimate obstacle course. Payout Perspective: Participation in […]
US Marines sees budget drop over $100 million over 5 years
The Sports Business Journal ran a feature last week on the decrease in military spending in sports. The UFC is one of the affected sports organizations and the US government sequester will mean less opportunities for military sponsorships to return to the octagon. The US Marines ceased its sponsorship with the UFC late last year. […]