The UFC ranked second to the NFL in terms of lobbying expenses of sports organizations for 2012. The UFC spent $620,000 last year in lobbying efforts which mostly relate to anti-piracy laws and educating legislators on MMA. According to MMA Junkie (via OpenSecrets.org), the UFC spent $620,000 which would be a 51% increase from 2011. […]
Updated Fight Master ratings shows 810K viewer average
Updated DVR + 3 ratings received by MMA Payout reveal that last week’s Fight Master episode on Spike TV received an average of 810,000 viewers. The additional information shows that it received a 0.73 rating among males 18-49 and a 0.9 rating for males 18-34. These are increases from prior episodes. The third episode for […]
GSP commercial set to debut during MLB All Star Game
Silva-Weidman II set for December 28th
MMA Junkie reports that the anticipated Anderson Silva rematch versus Chris Weidman will take place on December 28th with Ronda Rousey versus Miesha Tate as the co-main event. Dana White made the announcement on ESPN’s Sportscenter. Although White threw out the idea that Silva-Weidman II should happen at Cowboys Stadium. The idea of having it […]
The complexities of Internet PPV
Live streaming of events is a relatively new technology that smaller MMA/boxing and pro wrestling promotions have taken to as a way to expose its brand to a broader audience. But setting a bigger footprint comes with growing pains as production costs must be weighed with exposing your brand to bigger audiences. The biggest example […]