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Archives for November 2011

Le tops fighter payouts for UFC 139

November 21, 2011 by Jason Cruz 6 Comments

The California State Athletic Commission released the payroll for UFC 139. Notably, Cung Le topped the list of fighter payouts with $350,000. Le also received a $70,000 bonus for being co-fight of the night. The fighter list via MMA Junkie: Dan Henderson: $250,000 (no win bonus) def. Mauricio Rua: $165,000 Wanderlei Silva: $200,000 (no win […]

Filed Under: payouts, UFC

UFC 139: Payout Perspective

November 21, 2011 by Jason Cruz 41 Comments

Welcome to another edition of Payout Perspective. This week we look at UFC 139 at the HP Pavillion in San Jose, California where Dan Henderson defeated Maurico Rua in a 5 round battle. Henderson defeats Rua in instant classic It appeared that Dan Henderson would make short work of Mauricio Rua as it appeared that […]

Filed Under: Featured, gate, pay-per-view, sponsorships, Twitter, UFC

UFC weigh ins provide comedy, branding opportunity

November 19, 2011 by Jason Cruz 1 Comment

UFC 139’s weigh-ins last night provided some comic relief and three overweight fighters in preparation for tonight’s PPV. With some of the weigh-in comedy, one wonders whether the weigh-ins are now a place to work on fighters’ personal branding. Remember when putting on a Jabawockeez mask to intimidate your opponent at the weigh-ins caused a […]

Filed Under: marketing, opinion and analysis, sponsorships, UFC

Silva appears in Ford Commercial

November 18, 2011 by Jason Cruz 2 Comments

Anderson Silva stars in a Ford commercial in Brazil. The Spider does not speak in the commercial but is proving to be an identifiable spokesperson. (H/t: Cage Potato) Payout Perspective: With the UFC Brazilian market growing, it looks like Silva is taking advantage of all the publicity. As we’ve seen, Silva is drawing many mainstream […]

Filed Under: marketing, UFC

UFC on FOX Network Debut: Payout Perspective

November 18, 2011 by MMAPayout Moderator 13 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC on FOX network debut headlined by the UFC Heavyweight Title bout between Cain Velasquez and Junior Dos Santos. The event took place at the Honda Center in Anaheim, California and featured the HW title fight between Cain Velasquez […]

Filed Under: Featured, FOX, gate, mainstream, payouts, ratings, social media, Spike, sponsorships, TV, Twitter, UFC, Zuffa

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