It was another bright year for the UFC as the company brought in more sponsors to its robust stable. This has helped the contribution to TKO’s overall earnings. Domestically, the company forged new deals (and renewals) with the following companies: Total Wireless Drip Getty Images Papa Johns Casey’s (one off sponsored weekend of TKO events […]
sponsorships
Ram enters partnership with TKO
If you couldn’t tell from the Dana White voiceover in the Ram Trucks commercials we’ve seen during football and the shirt he was wearing Saturday, Ram Trucks announced a partnership with TKO across its 3 properties, UFC, WWE and PBR. Ram will be the auto partner for TKO’s three properties. The deal officially begins in […]
TKO announces sponsor deal with Doordash for UFC and WWE
TKO announced a sponsorship deal with DoorDash making it an Official Sponsor for both WWE and TKO. According to a press release from the company DoorDash will “connect fans to custom integrations and experiences” in WWE and UFC. The company, which has already had signage and certain events, will now have a “prominent presence across […]
TKO announces prediction market partner
On Thursday, TKO announced that it has entered into a multi-year partnership with Polymarket and become the Official and Exclusive Prediction Market Partner of UFC and Zuffa Boxing. Per the TKO press release, “The agreement establishes UFC and Zuffa Boxing as the first sports organizations to integrate prediction market technology directly into the live fan […]
Wingstop invests more into TKO sponsor space
UFC sponsor Wingstop is making more of a buy into sponsor inventory of TKO Group Holdings properties. According to the Sports Business Journal, TKO has “upsold” Wingstop into inventory sponsor space at upcoming events including this weekend’s two-day SummerSlam event at MetLife Stadium. Wingstop, which began sponsoring the UFC despite “sharing” the space with Dave’s […]