The Hollywood Reporter was one of the first to report that Scott Coker is launching a new global MMA brand with $60 million in financial backing. Coker will be the co-founder and CEO of the company which is yet to provide a name.
The investment comes from “investment firm Creator Sports Capital and participation from Gaming Partners and others” according to the report. Notably, skateboarding legend Tony Hawk is a part of the investment group.
The company brings back a notable names from Strikeforce, Peter Levin who served as an advisor and investor in Strikeforce. It also brings back Kevin Kay who was a part of Spike TV when it launched The Ultimate Fighter.
While details are sparse, more information will come in the forthcoming weeks. At a time when people in the MMA space as well as fans on social media have been complaining about a stagnant, water-downed UFC product, this new company could help facilitate the some competition. Obviously, “some” should be emphasized as the UFC holds a lot of the MMA talent on roster. However, one might infer that Coker’s new venture will be based on tracking the regional scene and scouting talent which is the former Strikeforce/Bellator boss’s specialty.
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