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sponsorships

MFC & Gamma Labs Sign Sponsorship Agreement

January 13, 2009 by Kelsey Philpott

The Maximum Fighting Championship is pleased to announce that it has agreed to a one-year sponsorship deal with New York-based Gamma Labs – a world leader in natural dietary supplements. Gamma Labs manufactures Gamma-O, the #1 all natural testosterone booster. Gamma-O will now become the official supplement of the MFC which joins an exclusive list […]

Filed Under: MFC, press release, sponsorships

MFC Signs Sponsorship Agreement with Assassin Fight Wear

January 9, 2009 by Kelsey Philpott

This week, the Maximum Fighting Championship reached a one-year sponsorship agreement with Calgary-based Assassin Fight Wear. While the financial terms of the deal have not been disclosed, Assassin now becomes the exclusive MMA apparel of the MFC and will join official MFC merchandise as the only other apparel available for purchase at MFC events. Under […]

Filed Under: MFC, sponsorships

MMAPayout.com on SI.com

November 11, 2008 by Staff

MMAPayout.com’s Robert Joyner has an article up over at SI.com, detailing the past and future of sponsorship deals in MMA. The piece is part of a larger series focusing on the rapid growth of the business aspects of MMA. Other contributors include Josh Gross, Nicki Jhabvala, and Ben Fowlkes.

Filed Under: sponsorships, UFC

Promoter’s Spotlight: Maximum Fighting Championship

November 7, 2008 by Kelsey Philpott

I have talked a lot on this website about mismanagement in MMA and have been somewhat vindicated by recent events within the industry. However, while I remain convinced that there is no need to panic, some are still sitting on the fence. As a result, I have set out to demonstrate that there is a […]

Filed Under: executives, Featured, marketing, opinion and analysis, sponsorships

Shamrock Inc: Frank Talks Business and Brand Building

November 5, 2008 by Steve Curtis

Despite having only six fights in the past nine years – all of them outside the UFC – Frank Shamrock has kept his name recognition high and built a multi-faceted business with almost 30 full-time employees.   In a recent interview with MMAPayout.com, Shamrock described his keys to success, while offering some advice to anyone hoping […]

Filed Under: EliteXC, marketing, ProElite, sponsorships

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Special shout out to the reporters (or those interested in the case) for having the temerity to cover both sides.

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I hate that we live in such a digital panopticon where people can just record you and post you to the worldwide web and get you fired at a whim. That being said, how are you an executive at JPMorgan and dumping trash on the ground to steal a public trash can?

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After a 2-hour hearing on CSI's request for an injunction preventing Saturday's Mayweather-Zambidis exhibition -- which I listed to every minute of -- the judge asked for some additional questions that the lawyers need to check on. No ruling today. Lawyers need all their

Austin Reaves getting the max? Who knew?

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Ten years ago Dana and the UFC were heavily pushing pride themed shirts all through June.

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