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viral video

Showtime Weekend in Baja

June 21, 2012 by Jason Cruz 1 Comment

Anthony “Showtime” Pettis spent a weekend working for his sponsor Toyo Tires and we get a video as a result.  It appears as though “work” was pretty fun. Payout Perspective: A nice video capturing Pettis as brand ambassador for Toyo Tires offroading with his sponsor’s tires.  Pettis is a fighter that could make the leap […]

Filed Under: sponsorships, viral video

Bones vs. The Rock in ESPN Poll

December 16, 2011 by Jason Cruz Leave a Comment

After his win this past Saturday, Jon Jones visited the ESPN campus to do some interviews. In addition, he shot this “informal” video to promote himself in a poll against the WWE’s Dwayne Johnson.ESPN SportsNation conducted the poll for its second annual “The Awesomest Dude of 2011.”   (H/t: MMA Mania) Payout Perspective: Its nice […]

Filed Under: UFC, viral video

UFC offers off-beat promo for 136: “The Great Debate”

October 5, 2011 by Jason Cruz 5 Comments

The UFC offers a unique promo hyping the third meeting between Frankie Edgar vs. Gray Maynard this weekend. Its not the usual fight hype video as it pokes fun of January’s draw. (H/t: MMA Mania) Payout Perspective: Perhaps the UFC is trying something new that it may use when it starts promoting for Fox? Its […]

Filed Under: UFC, viral video

Payout Perspective: UFC 127

March 1, 2011 by Jason Cruz 8 Comments

Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]

Filed Under: Apparel, Dethrone, Featured, gate, pay-per-view, Public Relations, ratings, social media, sponsorships, TV, Twitter, UFC, viral video

Form Athletics releases Vegas-inspired video to support new clothing line

February 15, 2011 by Jason Cruz 6 Comments

Form Athletics released a video supporting its Fall 2011 clothing line. With its tagline: “Finally a brand you’ll want to wear,” it looks to be more than just t-shirt designs. The video shows the Form stable including Urijah Faber, Mark Munoz, Jon Jones (shooting pool in the shadows), Chad Mendes, Joseph Benavidez, Scott Jorgenson and Anthony Pettis. Payout […]

Filed Under: Apparel, marketing, viral video

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

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