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Integrated Marketing: Building the Next UFC 100

April 5, 2010 by Kelsey Philpott 6 Comments

UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]

Filed Under: booking, Featured, gate, marketing, media, opinion and analysis, pay-per-view, TV, video games

UFC Undisputed 2010 Starting Marketing Push

March 31, 2010 by Kelsey Philpott 1 Comment

THQ and UFC have officially kicked off their final marketing push for UFC Undisputed 2010 which will be released on the Xbox 360 and PS3 platforms on May 25th and on PSP later in 2010. The companies used every media and fan event during UFC 111 fight week to push the game demo, and supplemented […]

Filed Under: UFC, video games

EA MMA Adds Three More

March 23, 2010 by Kelsey Philpott 2 Comments

EA Sports has announced the addition of three new fighters to what is already a large fight roster for its up-coming EA MMA title set for release sometime in 2010 (the speculation being August 2010). Dream 13 participants Joachim Hansen and Josh Barnett have signed on with the video game maker, as well as current […]

Filed Under: Dream, politics, Strikeforce, UFC, video games

New EA MMA Gameplay Video

March 17, 2010 by Kelsey Philpott Leave a Comment

Electronic Arts has released a new EA MMA video that uses real gameplay footage and prominently features the Strikeforce cage and fighters. The game is set for release sometime later this year.   Payout Perspective: In terms of the video game industry, I think most gamers would agree that competition is unquestionably a good thing. […]

Filed Under: marketing, video games

UFC Undisputed 2010 Trailer Featuring BJ Penn

March 15, 2010 by Kelsey Philpott Leave a Comment

THQ and the UFC have released a brand new trailer on IGN.com advertising their up-coming UFC Undisputed 2010 video game that features UFC Lightweight Champion BJ Penn. The game is set for release May 25th on Xbox 360, PS3, and PSP. More UFC Undisputed 2010 Videos Payout Perspective: Call me a geek, but that trailer […]

Filed Under: UFC, video games

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