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UFC

UFC 110: $540,000 in Merchandise

March 1, 2010 by Kelsey Philpott 5 Comments

Jon Show of Sports Business Journal reports that the UFC grossed $540,000 in merchandise sales in its Australian debut at UFC 110 in Sydney on February 21st. UFC 110, headlined by the Antonio “Minotauro” Nogueira vs. Cain Velasquez heavyweight bout, grossed $540,000 in merchandise sales at Acer Arena in Sydney, breaking the previous record of […]

Filed Under: merchandise, UFC

The International Ultimate Fighter

March 1, 2010 by Kelsey Philpott Leave a Comment

Jeff Cain of MMAWeekly reports on the latest discussions surrounding the UFC taking The Ulimate Fighter on the road and making it a truly international series. “We’re working on taking it international. We’re working on that right now,” UFC president Dana White revealed following UFC 110 in Australia on Feb. 20. “We’ve got a couple […]

Filed Under: TUF, TV, UFC

Countdown to UFC on Versus Announced

February 25, 2010 by Kelsey Philpott Leave a Comment

MMAJunkie is reporting that the UFC and Versus will produce a Countdown show to help promote the UFC’s debut on the Versus network on March 21st. The program will air following WEC 47 on Versus on March 6th. The Ultimate Fighting Championship makes its Versus debut on March 21, and to promote the upcoming show, […]

Filed Under: TV, UFC

Fight Hype: Good, Bad, and Ugly

February 25, 2010 by Kelsey Philpott 3 Comments

What do fighters like BJ Penn, Dan Hardy, Chael Sonnen, and Frank Mir have in common? A critical understanding of just how important fight hype is to the drawing ability of a fight event. Each man in the past year has stepped up his smack talk game, but with each radio clip or vlog the […]

Filed Under: booking, Featured, regulation, UFC

UFC 110 International Ratings

February 24, 2010 by Kelsey Philpott 8 Comments

As reported in yesterday’s edition of MMAterial Facts, Australian media news website, Throng, brings us the national ratings for UFC 110 on One: Australia Free to Air TV Ratings: Top shows for the night: 1 Seven News – Sun Seven 1,292,000 2 Border Security – Australia’s Front Line Seven 1,276,000 3 Air Ways Seven 1,267,000 […]

Filed Under: ratings, TV, UFC

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