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UFC all over NYC pre-UFC 128

March 19, 2011 by Jason Cruz Leave a Comment

The UFC is taking advantage of UFC 128 by doing a lot of hype for the event in NYC.

Here are several examples:

Chuck Liddell joining NYC firefighters to march in the St. Patrick Day’s Parade. Liddell even dyed his beard green for the event.  (H/t Cagewriter)

Brandon Vera and Dominick Cruz talking to school kids on Friday. The school kids seemed excited to see them.  A NY Assemblyman was there to talk about legalizing MMA in NY (a little odd as pointed out by Ariel Helwani). Interesting that Vera is back in the good graces of the UFC after being let go earlier this year.

Dana White and Lorenzo Fertitta appeared on NY1 Online’s “Inside City Hall” program to discuss legalizing MMA in NY.

Of course, Jon Jones appeared on local NY tv to do the obligatory choke out. The interview shows why everyone wants Jones to be a face for the UFC. Smooth, articulate and he was able to get out all talking points without straining. When you watch the video, there is a guy that playfully throws a chair at Jones. If somehow, Jones would be injured by it, there would have been hell to pay.

UFC Fighter Jon ‘Bones’ Jones: MyFoxNY.com

Speaking of the Rear Naked Choke, Frankie Edgar was choked out by a local news reporter as a lead-in for its UFC story. (H/t Cage Potato via Dana Whites vlog)

We will have more UFC happenings in Payout Perspective after the event. Enjoy the Fights!

Filed Under: Public Relations, TV, UFC

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