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UFC

Chuck Liddell retires

December 29, 2010 by Jason Cruz 2 Comments

The big announcement Dana White promised at today’s press conference in lieu of the UFC 125 hype was the retirement of Chuck Liddell. As he ended his UFC fight career, he was given a new job. The Iceman was officially given the title of Executive VP of Business of Development. From the UFC press release: At today’s live […]

Filed Under: press release, UFC

Ion television to show UFC 125 prelims

December 28, 2010 by Jason Cruz 19 Comments

MMA Junkie reports that Ion television will host the UFC 125 prelims on January 1st.  Earlier in the day, it was reported that there would be no UFC prelims on Spike TV or streamed online. Thus, many believed that the UFC would not air prelims this Saturday. Via MMA Junkie: Ion Television, which was launched in 1998 as […]

Filed Under: TV, UFC

White, UFC fighters featured in Playboy

December 27, 2010 by Jason Cruz Leave a Comment

UFC fighters Ryan Bader, Jon Jones, Junior dos Santos, Vito Belfort and Stephan Bonnar join Dana White in a Playboy pictorial for its January 2011 issue. Via Fight! Magazine: The group took part in the “Stand Tough” fashion pictorial in which they modeled looks from Calvin Klein, Hugo Boss and Tommy Hilfiger among others. Belfort […]

Filed Under: mainstream, marketing, UFC

Turnkey Poll: UFC Best Positioned Emerging Property

December 24, 2010 by Jason Cruz 8 Comments

MMA Junkie reports on the latest Turnkey sports poll which indicates that sports industry executives believe that the UFC is the best positioned sports property heading into 2011. It also led the poll under the question: Which sports properties are you paying more attention to now than you did at the start of the year? […]

Filed Under: UFC

Penn and Fitch head UFC PR tour of Australia

December 23, 2010 by Jason Cruz Leave a Comment

B.J. Penn and Jon Fitch toured Australia last week to promote their February 27th bout in Sydney. The promotional tour may assist in educating Aussie fans with mixed views of mixed martial arts. Via Fight Opinion: BJ Penn, Jon Fitch, George Sotiropoulos, and Kyle Noke went on a public relations tour yesterday in Australia to […]

Filed Under: Public Relations, UFC, Uncategorized

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