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UFC

Survey says UFC growth has peaked

December 1, 2010 by Jason Cruz 17 Comments

This week’s Sports Business Journal’s (subscription required) sixth annual reader’s survey believes that the UFC has peaked in its growth as a sports property. Among the questions posed to its readers, 53% of the responses indicated that the UFC has plateaued. The survey was conducted online over three weeks starting Sept. 27th. The survey question […]

Filed Under: UFC

Sponsor spotlight: Safe Auto Insurance – Part 2

December 1, 2010 by Jason Cruz 1 Comment

In the second installment of the sponsor spotlight on Safe Auto Insurance, we look at the agency that hooked it up with the world of mixed martial arts: VF Elite Agency. VF Elite Agency is owned and operated by John Fosco. The agency is based out of Chicago, Illinois and has a stable of fighters […]

Filed Under: sponsorships, UFC

Sponsor spotlight: Safe Auto Insurance – Part 1

November 30, 2010 by Jason Cruz Leave a Comment

MMA Payout had the opportunity to speak with first time fight sponsor Safe Auto Insurance and MMA Management company VF Elite Sports Agency about Safe Auto’s foray into sponsoring UFC fighters. The first part will focus on Safe Auto. The second part will focus on VF Elite Sports Agency.   Safe Auto and VF have entered into an agreement where Safe […]

Filed Under: Company Profile, Sponsorship Spotlight, sponsorships, UFC

The UFC Fan Base

November 29, 2010 by Kelsey Philpott

There’s no shortage of news or information available regarding the UFC’s growth from a pay-per-view or gate perspective, but there’s considerably less information where the growth of its fan base is concerned. I suspect this is the case because the UFC is a relatively new sporting phenomenon that’s yet to gain the requisite level of […]

Filed Under: Featured, mainstream, marketing, sponsorships, UFC

Limited edition Silva watch available on Black Friday

November 26, 2010 by Jason Cruz 1 Comment

UFC middleweight champion Anderson Silva has partnered with watchmaker Meister in releasing limited edition watches with the identifiable Silva “killer bee” logo. The limited edition watches are available online at Meister’s web site. Only 50 of the 200 made will be available online. The remaining watches will be distributed to select Meister retailers. Via MMA Junkie: Previous special-edition […]

Filed Under: marketing, UFC

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