On December 8, 2010, Zuffa, LLC filed a complaint against Ubisoft, Inc. in the United States District Court for the District of Nevada alleging trademark infringement based on the packaging for the Ubisoft video game, “Fighters Uncaged.” (hat tip Robert Joyner). According to Zuffa, the “UFC® names and logos are trademarks that are owned by […]
UFC
White not fan of vote for UFC 124 fight of the night
UFC Sponsorship Policies Hurting Fighters?
Jonathan Snowden of BloodyElbow has written an interesting sponsorship piece that argues the combination of the UFC’s sponsorship policies and the bad economy are hurting the fighters. He also suggests that this confluence of factors has perpetuated the fight camp issue over the last year. As the UFC continues to record record profits at events around the world, […]
GSP v. Koscheck: T-Shirt Edition
Before they enter the octagon at UFC 124, pay attention to the walk out of Georges St. Pierre and Josh Koscheck as they will be wearing t-shirts of their respective sponsors: Affliction and Dethrone. The GSP shirt is touted as a limited edition Affliction shirt with only 500 made. With a price point of $57.99, […]
UFC and Orbitz partner for travel service on UFC.com
The UFC announced a partnership Thursday with online travel company Orbitz Worldwide in which UFC fans can book domestic and international travel from the UFC web site. From the UFC press release: Almost 42 percent of fans attending a live UFC event travel from another state or country. Thus, UFC officials saw a growing need […]