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UFC

White pays for girl’s liver transplant

December 21, 2010 by Jason Cruz 5 Comments

UFC head Dana White is paying a substantial part of the costs for a liver transplant for the baby daughter of a well-known Muay Thai instructor. Rattanachai “Kru Nai” Jadngooluem’s four-year old daughter Tuptim, will be the recipient of the new liver. Jadngooluem teaches in Phuket, Thailand at Tiger Muay Thai, where many professional MMA fighters have […]

Filed Under: UFC

UFC Makes Weekly Top Twitter Trends List

December 20, 2010 by Kelsey Philpott 2 Comments

Simon Dumenco of Advertising Age reports on the trendiest topics on Twitter from last week. The list includes the UFC at #10, ahead of the NFL and the other major North American sports leagues. “And it’s interesting to me,” Liz continues, “how in the past couple of years, the UFC — Ultimate Fighting Championship — has become […]

Filed Under: marketing, new media, sponsorships, UFC

The Promotional Value of the Pettis Kick

December 17, 2010 by Kelsey Philpott 9 Comments

Anthony Pettis became a worldwide trending topic on Twitter on Thursday, December 16 when in the 5th round of his WEC lightweight championship fight he leapt from the ground, pushed off the cage, and delivered a roundhouse kick to the face of a stunned Ben Henderson and dropped him to the floor. Naturally, my reaction […]

Filed Under: marketing, TV, UFC, WEC

CBC report skeptical about MMA as White announces Toronto UFC event in April 2011

December 15, 2010 by Jason Cruz 10 Comments

During last week’s lead-up to UFC 124, Dana White announced that the UFC would be heading to Toronto in April 2011. It will be the first event held in Ontario since MMA was legalized this year. Although the news created buzz within the MMA community, the CBC report on the announcement was tempered. Via Cagewriter: […]

Filed Under: Public Relations, UFC

UFC 124: Payout Perspective

December 13, 2010 by Kelsey Philpott 7 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 124: St-Pierre vs. Koscheck II which was held at The Bell Centre in Montreal, Quebec on Saturday, December 11th. The event was headlined by the much anticipated welterweight title showdown between Ultimate Fighter Season 12 coaches Georges St-Pierre and […]

Filed Under: Featured, gate, mainstream, marketing, media, pay-per-view, sponsorships, UFC

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