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UFC

The Promotional Value of the Pettis Kick

December 17, 2010 by Kelsey Philpott 9 Comments

Anthony Pettis became a worldwide trending topic on Twitter on Thursday, December 16 when in the 5th round of his WEC lightweight championship fight he leapt from the ground, pushed off the cage, and delivered a roundhouse kick to the face of a stunned Ben Henderson and dropped him to the floor. Naturally, my reaction […]

Filed Under: marketing, TV, UFC, WEC

CBC report skeptical about MMA as White announces Toronto UFC event in April 2011

December 15, 2010 by Jason Cruz 10 Comments

During last week’s lead-up to UFC 124, Dana White announced that the UFC would be heading to Toronto in April 2011. It will be the first event held in Ontario since MMA was legalized this year. Although the news created buzz within the MMA community, the CBC report on the announcement was tempered. Via Cagewriter: […]

Filed Under: Public Relations, UFC

UFC 124: Payout Perspective

December 13, 2010 by Kelsey Philpott 7 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 124: St-Pierre vs. Koscheck II which was held at The Bell Centre in Montreal, Quebec on Saturday, December 11th. The event was headlined by the much anticipated welterweight title showdown between Ultimate Fighter Season 12 coaches Georges St-Pierre and […]

Filed Under: Featured, gate, mainstream, marketing, media, pay-per-view, sponsorships, UFC

Zuffa Files Trademark Infringement Complaint Against Ubisoft

December 13, 2010 by Justin Klein 6 Comments

On December 8, 2010, Zuffa, LLC filed a complaint against Ubisoft, Inc. in the United States District Court for the District of Nevada alleging trademark infringement based on the packaging for the Ubisoft video game, “Fighters Uncaged.”  (hat tip Robert Joyner). According to Zuffa, the “UFC® names and logos are trademarks that are owned by […]

Filed Under: legal, UFC, video games

White not fan of vote for UFC 124 fight of the night

December 12, 2010 by Jason Cruz 4 Comments

The UFC offered fans the opportunity to vote for Fight of the Night at UFC 124 Saturday night. The only problem with placing the power in the hands of the people is that the UFC cannot control the result. As it turned out, the fans voted for the main event, GSP v. Koscheck, as the […]

Filed Under: UFC

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Someone needs to be fired from WSJ

Sohrab Ahmari @SohrabAhmari

Embarrassing.

Time to buy that Prius

Time to write your congress person

John S. Nash @heynottheface

HR 4624 (Muhammad Ali American Boxing Revival Act of 2026) is scheduled for consideration for a vote in the House next week, under suspension of the rules (limit of 40 minutes for debate, no amendments are allowed, and needs a 2/3 vote to pass.)

No matter what that UFC White House is going to happen

Barak Ravid @BarakRavid

🚨🚨🚨Trump on Truth Social: Israel, out of anger for what has taken place in the Middle East, has violently lashed out at a major facility known as South Pars Gas Field in Iran. A relatively small section of the whole has been hit. The United States knew nothing about this

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Contrary to Trump’s statements, senior Israeli and U.S. officials said that the United States had prior knowledge of the Israeli strike and even approved it in an attempt to pressure Iran. After the Iranians retaliated against Qatar’s gas fields, Trump is now changing course

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