K-Swiss announced a multi-year endorsement deal with UFC light heavyweight contender Jon “Bones” Jones for K-Swiss and FORM Athletics. Jones’ deal includes collaborating with K-Swiss on a signature shoe. According to Jones’ agent, Malki Kawa, he is the first MMA star to have his own shoe. Via K-Swiss press release: The Jones deal with K·Swiss will […]
UFC
UFC to show Johnson fight on Facebook
MMA Weekly reports that the UFC will ask you to log on to your Facebook accounts again as it will show the Demetrious Johnson v. Kid Yamamoto fight this Saturday prior to UFC 126. The UFC gained over 60,000 “likes” from its Facebook live stream for UFC’s Fight for the Troops 2. According to Cagewriter, […]
Silva signs with sports marketing company 9ine
Anderson Silva has signed a long-term contract with San Paulo, Brazil-based sports marketing company, 9ine. The company, with offices in London and San Paulo, is co-owned by famous soccer player Ronaldo Fenômeno. 9ine is named after Ronaldo’s soccer number. It was created in anticipation of the burgeoning sports market in Brazil with the 2014 FIFA World […]
FX looking to add sports programming
The Sports Business Daily reports that Fox executives are looking to include sports programming in hoping to grow FX. They are looking at the Turner Network Television (TNT) model as a template for its foray into sports. Could this new strategy for FX mean an eventual home for the UFC? Via Sports Business Daily: The […]
Spike TV to show 12 “UFC Prelims” in 2011
Last week Spike TV announced that it would air “UFC Prelims” for 12 UFC PPVs in 2011. The first one hour prelim show will be this Saturday prior to UFC 126. According to the Spike TV release, “Spike has aired 13 “UFC Prelims,” beginning with UFC 103 in September 2009, with an average viewership of […]