The UFC announced the opening of a UFC Gym in Torrance, California set to open in early 2012. This will be the fourth UFC gym in the state with the others in Concord, Rosemead and Corona, California. Via UFC press release: At over 40,000 square-feet, UFC Gym Torrance will feature all of the amenities seen […]
UFC
Movie production company purchases Rich Franklin’s life story
MMA Junkie reports that Double E Pictures has purchased the rights to the life story of Rich Franklin. It has commissioned a script writer and an executive producer for the potential movie which is tentatively titled, “American Fighter.” Via MMA Junkie: According to today’s press release, “American Fighter” will tell “the unlikely story of how Franklin, a […]
SafeAuto offers “VIP at the UFC” prize package for UFC 133
SafeAuto Insurance is offering fans a chance to win a trip to UFC 133 if it likes them. When fans “like” SafeAuto’s Facebook page and fills out a contest form they will be entered into a contest to win a prize package including tickets, hotel and airfare. (H/t: MMA Mania) Payout Perspective: One of the biggest moving […]
UFC to air Cruz versus Johnson on Versus
Late last week NBC Sports reported that the UFC will hold its first title fight since 2007 on cable television October 1st when Dominick Cruz defends his title against Demetrious Johnson. The title fight is a good way to showcase the smaller fighters and attract more viewers to Versus. Coming off his first title defense […]
The Hispanic market and MMA
This past week’s issue of the Sports Business Journal focused on the increasing importance of the Hispanic market. The numbers reveal that MMA is one of the most watched sports by the demographic. Research compiled by ESPN shows that households that speak Spanish, or mostly Spanish, are fans of MMA. MMA and wrestling (the study […]