WWE’s Monday night debut of its resurrected reality show, Tough Enough, received a huge audience of 3.3 million viewers. The reality show featuring Stone Cold Steve Austin has 14 individuals competing for a WWE contract. Via Zap2it.com: WWE TOUGH ENOUGH is #2 new reality series premiere of the year on cable in P18-49 and P18-34. […]
UFC
Bud Light renews sponsorship deal with UFC
The UFC announced that beer sponsor Bud Light has renewed its sponsorship with the UFC to remain the official beer of the UFC. The multi-year agreement will keep Bud Light in the center of the Octagon at UFC events. Via UFC press release: Bud Light’s sponsorship renewal with Zuffa, LLC, owner of the UFC brand, […]
NYT op-ed calls for legalizing MMA in NY
Saturday’s New York Times features an op-ed calling for the legalization of MMA in New York State. Entitled, “It Only Looks Dangerous,” and written by the editor of Men’s Health, David Zinczenko, he states that he has changed course on his position on MMA and is now a firm supporter of the sport. Coincidentally, this […]