Earlier today, the UFC and FOX held a press conference in Los Angeles to officially announce that UFC and FOX have agreed on a seven year deal worth as much as $100 million per year, which includes 4 events on FOX as well as shoulder programming on FX and Fuel TV. Today, Ultimate Fighting Championship® […]
UFC
Bellator remains committed to MTV2
Despite Thursday’s news of the UFC-Fox deal and its departure from Spike TV, Bellator CEO Bjorn Rebney indicated that he remains committed to MTV2. MMA Junkie reports that while Rebney admits the UFC deal has “shifted the landscape,” he is not clear if it has a direct impact on Bellator’s business. Viacom owns Spike TV and […]
Silva featured in Budweiser commercial for UFC 134
Anderson Silva is featured in a brief Budweiser commercial in leadup to UFC 134. Silva is racking up the mainstream sponsors for UFC 134 which already include Burger King and Nike in addition to a Brazilian soccer team. The short commercial entitled “Anderson Silva vs the Machine” has Silva delivering an elbow strike to a Budweiser […]
UFC on Versus 5 recap
The salaries, ratings and attendance and gate have come back from UFC on Versus 5 from the Bradley Center in Milwaukee Wisconsin. Retiring Chris Lytle received a big sendoff as he ended up the biggest winner of the night. Attendance and gate MMA Junkie reports that 6,751 fans attended the event for a gate of […]
UFC Signs TV Deal With Fox
Last week, MMAPayout reported that FOX had emerged as the front-runner in landing a TV deal with the UFC, which was first rumored on ESPN’s MMA Rumor Insider account. Today, Sports Business Daily announced that UFC and FOX have agreed on a seven or eight year deal worth as much as $90 million per year, […]