Sports Business Journal reports the biggest ad spenders in sports for last year as compiled by Nielsen Research. The UFC has four companies in the top 50 and only one (Anheuser Busch at number 2) is an official sponsor of the UFC. Direct TV(12), Best Buy (43) and Miller Coors (7) appear in the top […]
UFC
TUF Live Finale on FX: 1M, Fuel: 165K
MMA Junkie reports the ratings for TUF Live Finale on FX and Fuel. The main card received 1 million viewers while the prelims on Fuel scored 165,000 viewers. The ratings for the prelims on Fuel TV were an all-time high as it produced the most-watched Friday prime time in FUEL TV history. The prelims garnered […]
TUF Live Finale gate, attendance and bonuses
MMA Junkie reports the TUF Live Finale attendance and gate. In addition, bonuses of $40,000 were handed out for Fight of the Night, Submission of the Night and KO of the Night. 1,628 were in attendance at the Pearl at the Palms for a gate of $195,000. The numbers are lower than December 2011’s event. […]
Franklin replaces Belfort at UFC 147
The UFC announced yesterday that Rich Franklin will replace Vitor Belfort at UFC 147. He will now headline the Brazilian card against Wanderlei Silva. The fight will take place at a catchweight of 190 pounds. It will be Franklin’s first fight in over a year. Payout Perspective: Franklin will bring some interest to a non-descript […]
Inc. Magazine features Blue Grace Logistics UFC sponsorship
Inc. magazine’s June issue featured UFC sponsor BlueGrace Logistics and its marketing in the UFC. The article interviews CEO Bobby Harris and UFC agent Malki Kawa about the marketing. Via Inc. Magazine: Of all the peculiar places businesses advertise, a man’s backside may top the list. But in the world of mixed martial arts, it’s […]