It is well known that Zuffa is an aggressive defender of its intellectual property. It found itself in an unenviable position as the company it hired to issue DMCA takedown requests issued notices to child pornography sites claiming that Zuffa was the lawful rights holder. IP Arrow, the company that Zuffa hired to do this […]
UFC
Henderson receives NASCAR raceway sponsorship
The Phoenix International Raceway has announced that it will sponsor Benson Henderson in title defense against Anthony Pettis on August 31st. Henderson will wear the PIR logo on his walkout shirt and on his banner. Henderson will also serve as an honorary pace car driver for the track at the National Sprint Cup Series in […]
Boston City Council issues non-binding ban on minors attending MMA events; UFC responds
MMA Junkie reports that the Boston City Council has banned minors from attending MMA events without being accompanied by an adult. The regulation comes after the UFC’s latest appearance in the city. The UFC issued a response to the council’s passing of the resolution pointing out that its a “non-binding and merely concluded that the […]
UFC 161 and 163 PPV estimates low
MMA Fighting reports that early estimates of UFC 163 featuring the Korean Zombie fighting Jose Aldo are between 170K to 190K buys. UFC 161 has been estimated at 135K to 155K PPV buys. According to Dave Meltzer, both of the estimates are from individuals within the cable and MMA industry. They indicated the estimated PPV […]
Jones appears in latest Nike commercial
UFC Champ Jon Jones has a small part in Nike’s new “Just Do It” commercial which is narrated by Bradley Cooper and directed by Nicolai Fuglsig. LeBron James and Serena Williams top the list of athletes in the commercial. In addition to Jones, boxer Andre Ward makes a cameo right after Jones. Payout Perspective: If […]