This past Wednesday, Anheuser-Busch launched Phorm Energy, an energy drink that will be promoted by Dana White. Phorm Energy is a non-acoholic caffeinated beverage that is the first in partnership with the UFC boss. View this post on Instagram A post shared by PHORM ENERGY (@phormenergy) The drink comes in four flavors: grape, orange, blue […]
UFC
BJ Penn arrested twice for alleged domestic violence
The sad downward spiral of former UFC champion BJ Penn continued this past weekend as he was arrested on Sunday at his home in Hilo, Hawaii for alleged harassment of a family member. One of Penn’s friends videotaped the encounter with police in what appears to be Penn’s home where he was laying in bed […]
Bellator/PFL attempt to dismiss Mousasi antitrust claim
Gone under the radar in the world of combat sports litigation, last fall Gegard Mousasi sued Bellator alleging that he was frozen out of activity as a way to avoid paying his hefty fight guarantee. Mousasi had escalators in his 8-fight contract which would have him earning $850K per fight regardless of outcome. The 39-year-old […]
UFC wins Sports League of the Year
The UFC won Sports League of the Year for the second time at the Sports Business Journal annual awards. SBJ cited record-breaking revenue and sponsorships as a reason to make it Sports League of the Year. The promotion also won the award in 2022. UFC Chief Content Officer Craig Borsari accepted the award on behalf […]
Noche UFC wins two Sports Emmys
The UFC won two Sports Emmys earlier this week for its event production of UFC 306, also known as Noche UFC. The UFC won a Sports Emmy for Outstanding Graphic Design – Specialty and Outstanding Studio or Production Design/Art Direction. The event was the first (and probably last) event at the Sphere in Las Vegas. […]