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Hostage Tape becomes a UFC sponsor

April 11, 2024 by Jason Cruz Leave a Comment

Hostage Tape was name the Official Sleep Aid Partner of the UFC per a press release late last week. The company notes it is “a leading sleep aid company.” It will be a part of the sponsorship roster for the company and is currently presenting UFC 300’s Tale of the Tape. According to the press […]

Filed Under: UFC

Sheertex a UFC sponsor

April 10, 2024 by Jason Cruz Leave a Comment

Sheertex, a Montreal, Quebec company that specializes in women’s textiles is one of the UFC’s newest sponsors. Sheertex produced a marketing video that included several UFC women fighters. The video highlights the toughness of Sheertex tights. It is using the tag line, “The Champion of Strength.”

Filed Under: sponsorships, UFC

Jon Jones responds to report that he threatened a drug tester

April 6, 2024 by Jason Cruz Leave a Comment

A local Albuquerque news outlet first reported that the Albuquerque Police Department responded to a report that an individual attempting to collect a drug test from the former UFC champion that he had threatened to kill him. The individual was from Drug Free International Sport, the agency that took over the drug testing and enforcement […]

Filed Under: Drug Testing, UFC

UFC on ESPN 54 draws 808K viewers

April 3, 2024 by Jason Cruz Leave a Comment

UFC on ESPN 54 drew 808,000 viewers on ESPN Saturday night per Spoiler TV. The telecast drew 0.29 in the A18-49 demo. The telecast was 12th overall in cable ratings. The telecast competed with both the men’s and women’s NCAA Tournament. The event featured Erin Blanchfield as she faced Manon Fiorot. It was the French […]

Filed Under: ESPN, ratings, UFC

Silver Lake to purchase Endeavor, take it private

April 2, 2024 by Jason Cruz Leave a Comment

Due to concerns over its stock price, the parent of TKO Group Holdings, Endeavor, is looking to take the company private. Shares are down more than 36% since the company’s IPO in 2021. TKO Group Holdings will not be a part of the privatization and will remain publicly traded. Private equity company Silver Lake is […]

Filed Under: Endeavor, UFC

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