The UFC 290 Prelims aired on ESPN and ABC this past Saturday and drew nearly 2 million viewers. According to the Sports Business Journal, it was the second most-viewed UFC event on linear TV during the Disney era. The UFC 290 Prelims on ESPN drew an average of 704,000 viewers and 0.4 in the 18-49 […]
UFC
O’Malley gets own ad campaign with Timex
SBJ reports that “Suga” Sean O’Malley is getting his own 30-second advertising spot to launch the “It’s Suga Time” campaign. Timex is an official sponsor of the UFC. The paid media ad buy is on TV, social media and digital media channels. The video pushes Timex’s new co-branded collection of watches, wearables and clocks. The […]
UFC-Slate Milk announce sponsor deal
The UFC and Slate Milk announced a sponsorship deal late last month. The deal is a multi-year partnership making the Boston, Massachusetts headquartered company an Official Partner of the UFC. The front page of the Slate Milk web site highlights the partnership The press release did not indicate a specific category for the company but […]
UFC on ESPN 48 draws 841K viewers
UFC on ESPN 48 drew 841,000 viewers on Saturday night and drew 0.29 in the 18-49 demo per Sports Media Watch. The telecast featured Sean Strickland as he knocked out Abus Magomedov in the second round. The telecast was the 9th ranked show in Cable Sports TV in the 18-49 while the prelims were the […]