CNBC first reported that the upcoming coming that will combine WWE and UFC will be called TKO Group Holdings (TKO). The new sports entertainment company, with its stock ticker TKO, will be publicly traded on the New York Stock Exchange. According to the report Endeavor and WWE hope to create a sports entertainment giant valued […]
UFC
UFC on ABC 4 attendance, gate and bonuses
Charlotte, North Carolina was the location for an afternoon UFC card on Saturday. It saw 5 fighters receive bonuses for their first-round stoppages. There were 5 fight night bonuses on Saturday which included Matt Brown for his KO of Court McGee. In addition, Carlos Ulberg KO of Ihor Potieria, Ian Machado Garry’s TKO of Daniel […]
Jon Jones comeback PPV a success
UFC 285 was a big commercial success as many tuned in to see the return of Jon Jones as he faced Cyril Gane. According to Endeavor CEO Jason Lublin it was the highest-grossing commercial PPV within the past year. Lublin commented that the PPV was a commercial success which attributed to increase in revenue for […]
UFC 288 PPV Prelims draw 853K
The UFC 288 PPV Prelims on ESPN drew 853,000 viewers on Saturday night which was good enough for #1 in cable ratings. The telecast drew 0.32 in the 18-49 demo, 0.19 F18-49, 0.46 M18-49, 0.29 18-34, 0.12 F12-34, 0.34 M12-34, 0.36 25-54, 0.32 in the over 50. The early UFC Prelims were aired also on […]
UFC picks up another Vodka sponsor
The Sports Business Journal reports that the UFC has added Atomic Brands’ Monaco line of ready-to-drink (RD) cocktails with a two-year deal “totaling mid-seven figures.” This sponsorship adds to the lengthy roster of alcoholic sponsors that the promotion has in its stable. It also brings to mind that the categories are similar to the deal […]