Sports Business Journal reports that TKO Group Holdings will continue its partnership with the T-Mobile Arena in Las Vegas through 2030. UFC will host a minimum of 4 events at the arena which is the same as its previous agreement. This time around, WWE will hold two events at the venue each year. The UFC […]
TKO
TKO heads to SLC in 2026 in new deal with city
TKO pays UNLV $1.75M to move football game
The UNLV football team moved up its game against Idaho State at Allegiant Stadium three weeks to Saturday per a request from TKO so that it could hold the Crawford-Canelo fight on September 13th. According to the Las Vegas Review-Journal the amended contract for the game includes $500K to Idaho State. In addition to payment, […]
Disney inks WWE for ESPN new DTC service
Disney announced the acquisition of WWE premium Live Events for its Direct to Consumer platform which starts August 22nd. The cost to consumer is $29.99 per month. The deal is estimated at $325M per year for 5 years. WWE PLEs have been airing on Peacock since 2021. one can infer that the deal with NBC […]
Wingstop invests more into TKO sponsor space
UFC sponsor Wingstop is making more of a buy into sponsor inventory of TKO Group Holdings properties. According to the Sports Business Journal, TKO has “upsold” Wingstop into inventory sponsor space at upcoming events including this weekend’s two-day SummerSlam event at MetLife Stadium. Wingstop, which began sponsoring the UFC despite “sharing” the space with Dave’s […]