Deadline reports that the TKO Group has invested in EverPass Media, the company distributes live sports and entertainments to bars and restaurants. The news accompanies the announcement that EverPass acquired UPshow which is an on-premise entertainment and performance marketing platform. The acquisition of both will allow businesses to stream NFL Sunday Ticket for the first […]
Technology
UFC-Cosm team for 8K experience
The UFC and Cosm, a leading immersive technology, media, and entertainment company announced a multi-year partnership for the company to produce and present live UFC PPVs per the company’s web page. “Shared Reality” is the term used for an immersive experience for watching an event in physical spaces that envelopes the entire audience. UFC PPVs […]
UFC and Meta team up for LFA experiment
Maybe there was more than just Mark Zuckerberg wanting a closed-door audience to watch fights as the UFC and Meta are teaming up for a virtual reality presentation of MMA fights. This Friday an LFA event on UFC’s Fight Pass will air in virtual reality on the new Meta Horizon Worlds app. Those with an […]
UFC to introduce 4D ads to Fight Pass
The Sports techie (via SBJ) reports that the UFC will begin a pilot program with company 4D which will display a digital overlay of sponsors during UFC broadcasts on UFC Fight Pass. The UFC will be one of the first sports properties to utilize this advertising. Previously, the company did work with esports. The ads […]