The UFC and Cosm, a leading immersive technology, media, and entertainment company announced a multi-year partnership for the company to produce and present live UFC PPVs per the company’s web page. “Shared Reality” is the term used for an immersive experience for watching an event in physical spaces that envelopes the entire audience. UFC PPVs […]
Technology
UFC and Meta team up for LFA experiment
Maybe there was more than just Mark Zuckerberg wanting a closed-door audience to watch fights as the UFC and Meta are teaming up for a virtual reality presentation of MMA fights. This Friday an LFA event on UFC’s Fight Pass will air in virtual reality on the new Meta Horizon Worlds app. Those with an […]
UFC to introduce 4D ads to Fight Pass
The Sports techie (via SBJ) reports that the UFC will begin a pilot program with company 4D which will display a digital overlay of sponsors during UFC broadcasts on UFC Fight Pass. The UFC will be one of the first sports properties to utilize this advertising. Previously, the company did work with esports. The ads […]
The Interview with Olivier Aubin-Mercier
DAZN launching NFTs for Canelo/Saunders fight
DAZN is launching NFTs commemorating next weekend’s fight featuring Canelo Alvarez as he is set to fight Billy Joe Saunders. Non-Fungible Tokens are all the rage with many sports and athletes venturing into the realm of NFTs. Notably, Francis Ngannou made $580,000 off of his NFTs sold after capturing the UFC Heavyweight title. The UFC […]