The UFC announced late last week that it has signed a sponsorship deal with Revlon fragrance brand, Curve for Men as an official partner. The brand made its first appearance in the Octagon on Saturday at UFC 300.
The tag line according to the signage in the cage was “Curve, the fragrance for fighters.” It is another first for the company for it to have an Official fragrance for the company.
As with other sponsors, it will receive brand placement inside the Octagon as well as having ownership of the “Celeb Cam” broadcast feature that shows celebrities sitting Octagon side for UFC PPV events.
Interesting to see how the product will move. Certainly a women’s fragrance sponsor should be not too far behind. Also worth noting that the UFC is continuing to broaden its sponsorship stable into new categories as well as chopping up its PPV time to offer sponsors to pay to be a part of the broadcast.
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