MMA Fighting had a piece on the state of sponsorships in MMA. It was a revealing look behind sponsoring of fighters in MMA. Overall the piece depicts the sponsorship game as a huge investment for companies with a tenuous rate of return. For fighters, its a necessity to supplement their fight income as well as keep […]
sponsorships
Condit replaces Diaz in UFC 137 main event
MMA Junkie reports that Carlos Condit is in the main event for UFC 137 versus Georges St. Pierre and Nick Diaz is out. Diaz failed to show for Tuesday’s presser in Toronto and today’s press conference in Las Vegas and was dropped from the card. With the insertion of Condit in the main event, his co-main […]
UFC 134 Rio – Payout Perspective
Welcome to another edition of Payout Perspective! This time we take a look at UFC 134 held in Rio de Janeiro, Brazil at the HSBC arena. In the main event, Anderson Silva knocked out Yushin Okami in the second round. First round KOs in the featured bouts The most surprising thing of the evening was […]
Monster and Coors Light to Sponsor ProElite August 27 Hawaii Event
Just a couple of days before hosting their first MMA event since 2008, ProElite announced they have added Monster Energy and Coors Light as sponsors for Saturday’s event taking place in the Blaisdell Arena in Hawaii. ProElite, Inc. (PELE.PK) today announces that Monster, Inc. and Coors Light have signed on as presenting sponsors for the […]
MFC-Tapout Energy sign sponsorship deal
The MFC announced a sponsorship deal with Tapout Energy drinks. Terms of the deal were not disclosed although the MFC indicated that Tapout Energy would be prominently displayed during its next event October 7th. Via Mike Whitman at Sherdog.com: “The MFC has always taken great pride in being an organization that thrives on the support […]