The Sports Business Journal reports that Fox Sports will have programming on Saturday night prime time for the next 28 of 32 weeks. This will include NASCAR, Major League Baseball, College Football as well as the UFC on Fox The UFC will only cover 3 of the next 28 Saturday night events for Fox on […]
sponsorships
Miller signs multi-fight deal with TapouT
UFC lightweight contender Jim Miller has signed a multi-fight deal with TapouT and will sport the brand in the main event of his fight May 5th on UFC on Fox 3 according to his representatives. In addition, TapouT will donate a percentage of limited edition t-shirts to the Daniel James Miller Foundation – a charity […]
Hennessy debuts Pacquiao commercial
Manny Pacquiao’s first commercial with sponsor Hennessy was released earlier this week. The commercial is part of the liquor brand’s “Wild Rabbit” campaign which is said to “redefine what it means to be a luxury brand,” according to Hennessy vice president Rodney Williams. The commercial features the rise to greatness of Pacquiao from a young […]
Toyo Tires reups with the UFC
Timothy Bradley signs with Nike
The Sports Business Journal reported that Timothy Bradley has signed a deal with Nike. The next challenger to Manny Pacquiao will ensure that Nike will own the ring on June 9th. The one year shoe and apparel deal includes Bradley branded robe, trunks and cornermen apparel. Financials of the deal were not disclosed although there’s […]