Ahead of his fight this Sunday against Tommy Fury, the Sports Business Journal reports that Jake Paul has signed a deal with Celsius energy drink. No financial terms were disclosed although the article states it’s a long-term deal. The deal starts on Sunday although Paul was seen taking sips of the energy drink during his […]
sponsorships
Prime is new Official Sports Drink of the UFC
Adam Stern of the Sports Business Journal reports that Prime is the new Official Sports Drink of the UFC. The drink is fronted by Logan Paul and KSI and replaces Body Armor as the drink of choice for the promotion. Paul tweeted yesterday that there would be a major announcement today and tagged Dana White. […]
UFC sponsors University of Iowa wrestling programs
The University of Iowa Athletics Department and multimedia rightsholder LEARFIELD’s Hawkeye Sports Properties announced that the UFC will serve as a sponsor of the men’s and women’s wrestling programs. It is the first time that the UFC has sponsored a college sports program. The sponsorship encompasses signage inside Carver-Hawkeye Arena, as well as exposure during […]
Bud Light and Top Rank renew sponsor deal
Bud Light and Top Rank Boxing have renewed its sponsorship deal and it now includes the hard seltzer category to go along with being the official beer of Top Rank Boxing. The news was announced earlier in the week prior to the Teofimo Lopez fight against Sandor Martin on ESPN Saturday night. Sports Business Journal […]
UFC announces Official ‘Ready to Drink Vodka’ sponsor
The UFC announced a new sponsorship and new category with New Amsterdam’s ‘Wildcard’ becoming the Official Ready to Drink Vodka of the UFC. The move also may give the company an opening to become the Official Vodka of the UFC as the Nemiroff deal with the UFC is over. The ‘ready to drink’ category is […]