The Sports Business Journal reports that the UFC has added Atomic Brands’ Monaco line of ready-to-drink (RD) cocktails with a two-year deal “totaling mid-seven figures.” This sponsorship adds to the lengthy roster of alcoholic sponsors that the promotion has in its stable. It also brings to mind that the categories are similar to the deal […]
sponsorships
Jake Paul inks deal with Celsius Energy Drink
Ahead of his fight this Sunday against Tommy Fury, the Sports Business Journal reports that Jake Paul has signed a deal with Celsius energy drink. No financial terms were disclosed although the article states it’s a long-term deal. The deal starts on Sunday although Paul was seen taking sips of the energy drink during his […]
Prime is new Official Sports Drink of the UFC
Adam Stern of the Sports Business Journal reports that Prime is the new Official Sports Drink of the UFC. The drink is fronted by Logan Paul and KSI and replaces Body Armor as the drink of choice for the promotion. Paul tweeted yesterday that there would be a major announcement today and tagged Dana White. […]
UFC sponsors University of Iowa wrestling programs
The University of Iowa Athletics Department and multimedia rightsholder LEARFIELD’s Hawkeye Sports Properties announced that the UFC will serve as a sponsor of the men’s and women’s wrestling programs. It is the first time that the UFC has sponsored a college sports program. The sponsorship encompasses signage inside Carver-Hawkeye Arena, as well as exposure during […]
Bud Light and Top Rank renew sponsor deal
Bud Light and Top Rank Boxing have renewed its sponsorship deal and it now includes the hard seltzer category to go along with being the official beer of Top Rank Boxing. The news was announced earlier in the week prior to the Teofimo Lopez fight against Sandor Martin on ESPN Saturday night. Sports Business Journal […]