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UFC 160: Payout Perpective

May 26, 2013 by Jason Cruz Leave a Comment

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 160 at The MGM Grand where Cain Velasquez made quick work of Bigfoot Silva. Same time this year 364 days before Saturday Bigfoot Silva wore the crimson mask and bloodied the Octagon canvas at the hands of Cain.  This time, […]

Filed Under: Featured, gate, opinion and analysis, pay-per-view, payouts, Public Relations, sponsorships, TV, Twitter, UFC, Zuffa

GSP releases health and fitness app

May 16, 2013 by Jason Cruz Leave a Comment

The Sports Business Journal reports on Georges St. Pierre’s health and fitness app as the latest in his portfolio of sponsorships. In addition to his recently released book, “The Way of the Fight,” GSP has been tabbed to do voiceover work for the animated film, “Monsters University.” GSP remains busy despite successfully defending his title […]

Filed Under: new media, sponsorships, UFC

Mayweather Payout Perspective

May 7, 2013 by Jason Cruz 17 Comments

Welcome to a special edition of Payout Perspective where we take a look at Floyd Mayweather’s latest fight since last May as he took on Robert “The Ghost” Guerrero at the MGM Grand in Las Vegas, Nevada. Mayweather fights technical masterpiece against Guerrero It wasn’t exciting but Mayweather showed that he still has it. While […]

Filed Under: boxing, CBS, Featured, Golden Boy, pay-per-view, Showtime, sponsorships, TV

Mayweather-Showtime set for first PPV together Saturday

May 3, 2013 by Jason Cruz 8 Comments

The Sports Business Journal ran an article on Floyd Mayweather’s new promotional partner, Showtime, in lieu of his upcoming fight Saturday.  The article addressed how CBS has boosted the promotion of his upcoming fight. The allure of expanding the reach through promotion of his fights on the CBS network may have enticed Mayweather to switch […]

Filed Under: boxing, CBS, Golden Boy, Showtime, sponsorships, TV

UFC 159: Payout Perspective

April 30, 2013 by Jason Cruz 6 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 159 from the Prudential Center in Newark, New Jersey where Jon Jones defended his Light Heavyweight title against Chael Sonnen. Jones takes care of Sonnen, now must heal toe It was the outcome that most had expected.  Despite Sonnen’s promos, […]

Filed Under: Featured, gate, pay-per-view, Public Relations, sponsorships, Tapout, TUF, TV, UFC

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