Welcome to a special edition of Payout Perspective. This time we take a look at Pacquiao-Bradley II taking place at the MGM Grand Garden Arena. Pacquiao ousts Bradley It was even until the middle rounds when Timothy Bradley began to fade and Manny Pacquiao poured it on. Bradley showboated a little and tried to feign […]
sponsorships
Sony’s PS4 brand to sponsor Top Rank fights this spring
The Sports Business Journal (subscription required) reports that Top Rank Boxing has signed on with Sony for its Playstation 4 brand to receive “prominent placement” at this week’s Bradley-Pacquiao II event and June 7th’s Miguel Cotto-Sergio Martinez PPVs. In addition, the PS4 logo will be seen during the May 17th Juan Manuel Marquez-Mike Alvarado fight […]
Debate sparks over Fund a Fighter alternative to sponsorships
The state of sponsorships was brought up once again by dueling MMA Junkie articles which looked at the ways fighters can find additional revenue in what appears to be a dwindling sponsorship market. The first article took a look at the MMA “crowd funding” in the form of Fund a Fighter. Essentially, the purpose of […]
Sponsor speaks of ills of UFC “tax”
Bloody Elbow reports on MMA apparel maker Americana MMA and its issues with the UFC sponsor tax. The article points out the hurdles that a small company has with losing athletes once they leave. Americana MMA sponsored three women fighters while in Invicta FC that will be going to the UFC as part of the […]
Team Takedown’s investment with Hendricks pays off
SI.com reports on Team Takedown’s unique investment in Johny Hendricks and other fighters when it agreed to manage and fund fighters in exchange for a 50-50 split in their earnings. The brainchild of founder Ted Ehrhardt, along with his brother and business partner agreed to pay for living expenses, trainers and gym time. According to […]