MMA Junkie reports that Monster Energy Drink is nearing a multi-year, multi-million dollar deal with the UFC. The deal is reportedly worth $7 million which would elevate the energy drink brand with Reebok and Budweiser. Monster Energy Drink is/was a sponsor of Bellator. Bellator appeared at a Monster Energy event in October and there was speculation that […]
sponsorships
Reebok signs Rousey, Jones to sponsorship deals
The UFC announced that Reebok has signed Jon Jones and Ronda Rousey presumably as spokespersons for the brand. The announcement comes on the heels of the recent announcement that Reebok would be the official global outfitter of the UFC. The deals appear to be individual sponsorship with the brand and both will have the opportunity […]
Schaub loses 6 sponsors in light of Reebok deal
According to a recent podcast by UFC Heavyweight Brendan Schaub, he has lost 6 sponsors due to the recent UFC-Reebok uniform deal. On The Fighter and The Kid podcast this week, Schaub claims that he had made twice what the UFC pays him from sponsors. Schaub lost to Travis Browne at UFC 181 this past […]