Anthony “Showtime” Pettis is one of several athletes vying for the cover of a Wheaties box. Announced a couple days ago, the Wheaties sponsorship includes this campaign which will have Pettis asking fans to vote for him. Via Wheaties press release: For the first time in the 80-year history of the brand, Wheaties will offer […]
sponsorships
Showtime signs on with Reebok
MMA Junkie reports that Anthony Pettis has signed a sponsorship deal with Reebok. The deal will include Pettis promoting the company’s new running shoe, Zjet. Showtime was picked as a Reebok guy due to his “…explosive speed, and bold confident style,” told Reebok executive John Lynch to MMA Junkie. Via MMA Junkie: “For our newest […]
Digital-currency company sponsors Jon Fitch
Jon Fitch will be sponsored by a digital currency company when he fights next week for the WSOF as it makes in debut on network television on NBC. The sponsorship is the first of its kind for an MMA fighter. The news was disseminated on CNBC’s web site via commentary produced by Brian Kelly, who […]
Showtime scores Wheaties opportunity
Despite being sidelined with an injury, Anthony “Showtime” Pettis will be a part of Team Wheaties. The announcement came through the cereal company. Via Wheaties twitter: Please welcome @ufc® Lightweight Champion @Showtimepettis to #TeamWheaties. pic.twitter.com/ZHhk6FNspR — Wheaties (@wheaties) June 24, 2014 On his Instagram account, it appeared as though Pettis was shooting a commercial for […]
Sponsors missing from Berlin mat
MMA Junkie reports on the logistical error made at UFC Fight Night 41 with the Octagon canvas. It lacked the usual sponsors due to a shipping error which sent the planned mat to Brazil. According to the Junkie article, there was enough time to make adjustments to the canvas in Brazil but not enough for […]