Welcome to another addition of Payout Perspective. This time we take a look at UFC 191 held at the MGM Grand Garden Arena where John Dodson had his second crack at Flyweight Champion Demetrious Johnson. Mighty Mouse dominates Dodson Demetrious Johnson showed his skills in taking a 5 round unanimous decision from John Dodson. Dodson […]
sponsorships
Xbox sponsors UFC, not DJ at UFC 191
Despite the new Reebok sponsor era, Microsoft-owned Xbox was in the Octagon. However, it was not on the shorts or t-shirt of long-time sponsor, Demetrious Johnson. At UFC 191, Xbox promoted its upcoming Halo edition, “Halo 5: Guardians” with Octagon signage and sponsoring the fighter prep point outside the Octagon. Xbox had been the only […]
With Reebok deal, Johnson’s XBox sponsor deal in question
MMA Fighting reports that Demetrious Johnson’s recognizable sponsorship with Xbox is in question as a result of the UFC-Reebok deal. Although the Microsoft-owned video game platform has not necessarily severed times with Johnson, there is nothing currently on the horizon for the 125 pound champion. Johnson was the only UFC contracted fighter to have an […]
Rousey stars in her first Carl’s Jr. commercial
Ronda Rousey has made her first commercial with her new sponsor, Carl’s Jr. The commercial is for the fast food chain’s Cinnamon Swirl French Toast breakfast sandwich. Unlike previous Carl’s Jr. commercials which focused on selling sex, the commercial focuses on Ronda’s persona in the Octagon. It also includes her taking a big bite of […]
Guillard hears Reebok deal discontent from teammates
Bellator lightweight Melvin Guillard had some interesting things to say about his previous employer in light of the Reebok apparel deal. Guillard, who was cut by the company, states that it will likely lose fighters due to the lost revenue by fighters from sponsors. Guillard has not been with the company since his last fight […]