Conor McGregor has signed an exclusive agreement with memorabilia company Fanatics Authentic. No terms of the deal were disclosed but it’s another deal for the fighter leading up to Saturday’s UFC 194.
Last week, McGregor signed a deal with nutritional supplement company BSN.
RT to welcome @TheNotoriousMMA as the newest #FAexclusive athlete! Good luck at #UFC194. https://t.co/jHiYJu60d2 pic.twitter.com/1VlR2t3JAL
— Fanatics Authentic (@FansAuthentic) December 9, 2015
In addition to McGregor, the company has deals with NFL’s Aaron Rodgers and the NBA’s Stephen Curry.
Payout Perspective:
The signing comes leading up to UFC 194 as the company hopes to capitalize on the anticipated swell of focus on the Irish fighter. The company is the official “game-used” shop of the UFC meaning that you can purchase items previously worn by fighters. Taking a look at its shop they sell “event worn” fight shirts and hats (pre-Reebok era) from a variety of fighters. The McGregor signing makes sense for the company as a lot of his fans may want some memorabilia outside of a Reebok shirt.
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