Welcome to another edition of Payout Perspective. This time we ring in the new year with UFC 195 at the MGM Grand Garden Arena where Robbie Lawler defended his middleweight title against Carlos Condit. Lawler wins via split decision in all-out battle The 5th round of Lawler-Condit may have been the greatest rounds in the […]
sponsorships
UFC 194: Payout Perspective
Welcome to another edition of Payout Perspective. This time it was the long-awaited UFC 194 featuring Conor McGregor and Jose Aldo. Only 13 seconds needed to crown the King The long-awaited fight between McGregor and Aldo was anti-climactic. One exchange in the fight and it was over as Conor McGregor beat Jose Aldo to the […]
McGregor signs deal with Fanatics Authentic
Conor McGregor has signed an exclusive agreement with memorabilia company Fanatics Authentic. No terms of the deal were disclosed but it’s another deal for the fighter leading up to Saturday’s UFC 194. Last week, McGregor signed a deal with nutritional supplement company BSN. RT to welcome @TheNotoriousMMA as the newest #FAexclusive athlete! Good luck at […]
McGregor signs deal with BSN
Conor McGregor has secured a sponsorship with Bio-Engineered Supplements and Nutrition, also known as BSN. McGregor announced the deal on Twitter and BSN’s home page included a depiction of McGregor. The announcement comes a week prior to the long-awaited meeting with Jose Aldo at UFC 194. BSN has been involved in sponsoring UFC fighters in […]
Bud Light and Monster Energy slate promotions for UFC 200 starting early 2016
The Sports Business Journal reports (subscription required) that UFC sponsors Bud Light and Monster Energy Drink will roll out major national promotional campaigns for UFC 200 starting early 2016. Monster Energy drink, the current sponsor of the center of the octagon, will kick off a national promotional campaign in January in approximately 45,000 retail outlets. […]