UFC official sponsor BodyArmor is receiving an influx of case thanks to soft drink maker Coca Cola. It is buying a stake in BodyArmor making it the second-biggest stakeholder in the company. The deal, according to the Wall Street Journal, allows Coca-Cola to take a full ownership of the startup company which lists Kobe Bryant […]
sponsorships
UFC 227: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 227 taking place in Los Angeles at the Staples Center. The show featured two championship fights with one title change. Dillashaw retains title in stoppage of Garbrandt T.J. Dillashaw successfully defended his UFC Bantamweight title over Cody Garbrandt with a […]
Trifecta Nutrition becomes UFC’s “Official Meal Delivery Partner”
The UFC announced that it has entered into a new, multi-year marketing partnership with Trifecta Nutrition. According to the press release sent out on Thursday, Trifecta Nutrition is the “Official Meal Delivery Partner” of the UFC. According to Forbes, the deal is said to be worth close to $10 million dollars and includes an option […]
UFC 226: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition we take a look at UFC 226 taking place at the T-Mobile Arena in Las Vegas, Nevada. Cormier is a Champ x2 Daniel Cormier knocked out Stipe Miocic to win the UFC Heavyweight Championship. Cormier becomes just the second fighter (behind Conor McGregor) to hold […]
AirAsia sponsorship activation includes UFC-branded plane
On Friday, the UFC announced a UFC branded livery ahead of UFC Fight Night Singapore. The event will be presented by promotion sponsor AirAsia. The aircraft is an AirAsia Airbus 330-300. Via UFC press release: UFC®, the world’s premier mixed martial arts organization, and AirAsia, sponsor of UFC and presenting sponsor of UFC® FIGHT NIGHT SINGAPORE: […]