Zeus Tipado of MiddleEasy.com discusses the plans for a Japanese discount store to purchase FEG’s MMA division, which includes Dynamite!! and Dream. Now it’s being reported that the president of Don Quijote, Yasuda, set up a meeting between FEG to enable this Sengoku vs. Dream co-promotion as an attempt to strengthen Japanese MMA. Initially, Sadaharu […]
sponsorships
Silver Star Signs Forrest Griffin to Sponsorship Agreement
Forrest Griffin will wear Silver Star as he heads to the Octagon on November 21st to take on Tito Ortiz at UFC 106: Silver Star Casting Company Signs Forrest Griffin To Clothing Sponsorship For UFC 106 (IRVINE, CA) – Silver Star Casting Company has inked a sponsorship deal with Forrest Griffin who will wear Silver […]
SBJ’s High Tech Issue & Various Applications in MMA
The Sports Business Journal released its highly anticipated “High Tech, High Stakes” issue this week, and there were a couple of very interesting pieces that caught the attention of MMAPayout.com. In one of his articles, Eric Fischer looked at the potential for motion tracking technology to gain further acceptance and prevalence in sports television. Motion […]
MTX Audio Talks Fighter Sponsorships
Ben Henderson’s recent victory over Donald Cerrone to win the WEC interim Lightweight Title was a great moment in the career for Henderson and a great win for his sponsor, MTX Audio. During the fight, which is widely regarded as a fight of the year candidate; many noted the numerous logos worn by Cerrone. On […]
Fighter Sponsorships and Assessing ROI
The sponsorship of fighters is very crucial for the mixed martial arts industry, because it represents a form of income which can often mean the difference between the fighter working a second job or training full-time. The benefits of which are obvious. Moreover, this sponsorship is also a larger endorsement of the sport of MMA as a whole. It signals to the sports […]