Logan Paul is a professional wrestler now for those not into sports entertainment. On Friday Night Smackdown he unveiled the partnership between his Prime brand drink and WWE. It will be the first time that a sponsor will be on the mat of WWE.
Prime is WWE’s “Official Hydration Drink Partner” and Logan Paul will likely be a big part of WWE leading up to Wrestlemania 40 in Philadelphia the first weekend in April.
Last week, TKO President Mark Shapiro spoke at an investor conference last week and discussed how the WWE has not been involved in brand activation while the UFC has been busy in the space. The partnership makes sense with Paul heavily involved with the company. Last week his business partner KSI was involved too by being RKO’d on Friday Night Smackdown.
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