Mashable.com conducted an interview with UFC head Dana White on the company’s social media presence. The interview was done in lead-up to the BusinessNextSocial conference next month in Las Vegas where White will be the keynote speaker.
The article/interview talks about how White transformed the public perception of the UFC with help from social media. As most know, the UFC has been ahead of the curve in its social media efforts. White has over 2.3 million followers and the article highlights the fact that the company’s fighters compete for quarterly bonuses for its use of twitter.
Notably, White points to twitter and his vlogs which are posted on YouTube as the two platforms of social media White utilizes the most. The video blogs are heavily viewed by UFC fans. White also talks about the livestreaming of fights on Facebook and the company’s use of Spotify.
Payout Perspective:
The article touts the social media successes of the UFC as White will be a speaker at a conference on social media use next month. It does not cover some of the social media issues White has had in the past such as the various outbursts he has had with fans on twitter. Overall, the company has used social media to connect directly with fans without the need of the use of an intermediary (i.e. the media). This can be a good and bad thing.
Dana’s vlogs are watched because you get to see behind the scenes stuff you otherwise never see. Fighters in the back right after a fight, for example.