As we get ready for UFC 185, we take a look at whether Anthony Pettis can be a future PPV draw for the company. This will be the first event where Pettis will be the advertised main draw for a PPV. For UFC 181 this past December, Pettis co-headlined with Johny Hendricks-Robbie Lawler II as the last fight […]
Reebok
Edgar and Faber state little info given on Reebok deal
According to a recent Bloody Elbow report, it appears that many UFC contracted fighters may be still in the dark on the Reebok deal. During a press event to promote their upcoming fight in the Philippines Frankie Edgar and Urijah Faber indicated they knew little more about the new uniform policy set for July. Although […]
Jon Jones featured in Reebok shoe launch
Jonny “Bones” Jones is featured in the latest Reebok commercial which launched March 8th. The commercial feature Jones running in a variety of conditions to promote the company’s Reebok ZPump Fusion. In addition to the commercial, it will be accompanied by print, digital and outdoor placements with the tag line, “get pumped” according to Footwear […]
UFC 184: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 184 from the Staples Center in Los Angeles, California. In the main event, Ronda Rousey fought Cat Zingano. Gone in 14 seconds Zero strikes but a scramble that had Cat Zingano’s arm caught by Ronda Rousey and a straight armbar […]