According to a recent podcast by UFC Heavyweight Brendan Schaub, he has lost 6 sponsors due to the recent UFC-Reebok uniform deal. On The Fighter and The Kid podcast this week, Schaub claims that he had made twice what the UFC pays him from sponsors. Schaub lost to Travis Browne at UFC 181 this past […]
Reebok
UFC-Reebok uniform deal worth $70M per report
Gareth Davies reports that the UFC-Reebok uniform deal announced on Tuesday is worth $70 million dollars. The 6 year pact makes Reebok the official clothier for the mixed martial arts promotion. While the deal has been described as a positive “game changer” for the UFC, it has been criticized for the elimination of all other […]
UFC-Reebok announce 6 year sponsor deal
The UFC and Reebok announced the long-awaited fight uniform deal which will commence during International Fight Week July 2015. The announcement came with many interesting details. The UFC touted the announcement as its biggest non-broadcast contract ever. Financial terms were not disclosed for the 6 year partnership which makes Reebok the exclusive uniform supplier and […]
Showtime stars in commercial for Reebok ZJet shoes
Anthony and Sergio Pettis star in a web commercial selling the Reebok ZJet running shoe. Showtime recently signed a deal with Reebok. The web commercial can be seen on Reebok’s YouTube page. In the commercial, Showtime talks about persevering to be the best, becoming the UFC champ and dealing with pressure. The video briefly shows the UFC […]
Forbes.com reports on “lean” UFC sponsor market and Hendricks/Reebok deal
Forbes.com wrote a piece on Johny Hendricks and his sponsor Reebok in light of his victory in the Octagon at UFC 171. Notably, one of the takeaways from the articl focused on the fact that Reebok’s main goal was not to sponsor MMA fighters but to develop Reebok’s Fitness Marketing division. It was noted that […]