The numbers for UFC on Versus 3 are in and the biggest surprise is the generous bonus Dana White awarded Diego Sanchez and Martin Kampmann. Gate In its first time in the state of Kentucky, the UFC drew 8,319 for a live gate of $471,450. The UFC announced this at the post-fight press conference according to MMA Junkie. Ratings Ratings for […]
ratings
Payout Perspective: UFC 127
Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]
UFC Fight for the Troops 2 peaks at 2.5 million viewers
The Sports TV Landscape
Television is inherently competitive. There are a limited number of viewers and nearly limitless viewing options. Those that succeed do so on the basis of consistent and engaging content that drives viewership. Thus, the latest shift in the industry towards dual revenue (advertising and carriage fees) is born as much out of a necessity to fund […]
UFC 125 by the Numbers
Here’s a look at how UFC 125 did from a numbers standpoint (attendance, gate, ratings, and payouts). The numbers from an event typically take a little bit longer to come in, which is why we often do not post them with the Payout Perspective. Unfortunately, the PPV estimates will not be in for another few weeks. […]