Welcome to another edition of Payout Perspective! This week we’ll be taking a look at M-1 Challenge 24: Damkovsky vs Figueroa, which made its solo promotional debut with Showtime last Friday night. The event was headlined by M-1 Lightweight champ, Artiom Damkovsky taking on title challenger Jose Figueroa, who is a member of American Top […]
ratings
Rebney not concerned with Bellator ratings dip
Bellator CEO Bjorn Rebney is not concerned with the latest dip in ratings according to MMA Junkie. Rebney indicated he is concerned more with building the brand than the latest television numbers. Via MMA Junkie: “What we’re doing in terms of building out this brand and this partnership with MTV2 and MTV networks, this is […]
UFC Fight Night Ratings: 2.4 million viewers
MMA Payout confirmed with Spike TV that ratings for Saturday night’s UFC Fight Night held in Seattle peaked at 2.4 million viewers. It was the most watched program on cable for the entire day in the key demographics of Men 18-34 and 18-49. Via Spike TV press release: Spike TV’s live UFC® Fight Night Live™ […]
Bellator 38 ratings: 150,000 viewers
MMA Junkie reports that Bellator 38 ratings dipped for the second week in a row with an average of 150,000 viewers for its MTV2 broadcast. Despite moving its start time to avoid UFC Fight Night overlap, it still had low ratings. Bellator’s replay airing at midnight the same night PT/ET drew 97,000 viewers. Via MMA […]
Bellator 37 ratings: 173,000 viewers
MMA Junkie reports that Bellator 37 ratings dropped down to 173,000 viewers on MTV2 last Saturday night. Although the lowest ratings of the three showings on MTV2, it faced stiff competition against NCAA tournament basketball and the UFC 128 PPV. Via MMA Junkie: Bellator’s season-four first-run ratings include: Bellator 35 ratings: 200,000 viewers Bellator 36 […]