Welcome to another edition of Payout Perspective! This time we look at UFC 127 which took place at the Acer Arena in Sydney, Australia. The main event saw a draw between Jon Fitch and BJ Penn. In the other featured bout, Michael Bisping defeated Jorge Rivera after an illegal knee and a questionable decision to […]
ratings
UFC Fight for the Troops 2 peaks at 2.5 million viewers
The Sports TV Landscape
Television is inherently competitive. There are a limited number of viewers and nearly limitless viewing options. Those that succeed do so on the basis of consistent and engaging content that drives viewership. Thus, the latest shift in the industry towards dual revenue (advertising and carriage fees) is born as much out of a necessity to fund […]
UFC 125 by the Numbers
Here’s a look at how UFC 125 did from a numbers standpoint (attendance, gate, ratings, and payouts). The numbers from an event typically take a little bit longer to come in, which is why we often do not post them with the Payout Perspective. Unfortunately, the PPV estimates will not be in for another few weeks. […]
WEC 53: Payout Perspective
Welcome to another edition of Payout Perspective: WEC edition. The final WEC event took place in Glendale, Arizona at the Jobing.com arena. In the main event, hometown favorite Benson “Smooth” Henderson faced Anthony “Showtime” Pettis. Fitting for the WEC, it ended with a flourish with the kick seen everywhere. Business Storylines It’s Showtime! Pettis claims […]