Last week the Strait Times reported on a developing story that underscored the continuing tension between Nike and the UFC. A Nike-sponsored world tour which touts appearances by Jon Jones, Anderson Silva and Georges St. Pierre is being called “false advertising” by the UFC. The 11 city overseas tour began in Paris May 5th and […]
Public Relations
UFC 172: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 172 taking place at the Baltimore Arena in Baltimore, Maryland where Jon Jones successfully defended his light heavyweight title against Glover Texeira. Jones wears out Glover Jon Jones fought Glover Texeira’s type of fight but still overwhelmed the challenger. Jones […]
Jon Jones: face of the UFC?
The New York Times‘ William Rhoden penned a piece for the paper in lieu of the UFC event in Baltimore which deems Jones a face of the UFC. Rhoden writes, “Jones is the perfect ambassador for a polarizing sport.” Rhoden could have used polarizing to describe Jones as well. Obviously, Rhoden is not a full-time MMA fan. […]
MMA sponsor offers $5K for Rousey KO
Bloody Elbow reports that MMA sponsor Americana is offering a fighter $5,000 if they are the first to KO UFC’s women’s bantamweight champ Ronda Rousey. You may recall that Americana MMA was the same brand that claimed the UFC priced it out of sponsoring three women fighters that were leaving the independent ranks to be […]
McMahon featured in Forbes
Forbes.com posted an article which features WWE chairman and CEO Vince McMahon. The article boasts the achievements of McMahon while cautioning about the risks of the WWE Network. The article, written by Lifestyle editor Michael Solomon, is an overall positive piece on the McMahon success story. The piece highlights the company’s big investment in the […]